Cinema-what? We’ve all seen animated gif’s. The best place for them is the web. Many of them are funny as hell. Some gif’s are informative to watch and many are a huge waste of time. But Cinemagraphs are the bomb because it brings a whole new value to the animated gif.
Cinemagraphs are a cool spin on gif’s because they take only a single portion of the image and animate it. The rest of the image remains still as one-element changes – it reminds me of what famous photographer Alfred Eisendstaedt said about fleeting moments (see quote below). Really cool stuff made by photographer Jamie Beck and FX artist Kevin Burg.
This could take off on many media types – advertising, web-based-video etc. Check out a full article on Co Design’s website.
“We are only beginning to learn what to say in a photograph. The world we live in is a succession of fleeting moments, any one of which might say something significant.”
-Alfred Eisenstaedt